Kool-Aid Kronickles 2.22

Kool Aid Balloon
My notes from the BNI meetings are called the Kool-Aid Kronicles. BNI is an acquired taste, it’s very regimented and orderly. It’s also 7am every week. If you are going to do this 45+ times a year, you have to be very devoted to networking or maybe a little crazy. In other words…sippin’ that Kool-Aid.

For the last thirteen years, I have been a member of BNI. This networking group and word of mouth marketing tool has kept my company afloat. Many of the professionals in my chapter have dispensed weekly nuggets of wisdom for years on how to be a better entrepreneur. Right now it looks a little rough out there, so it’s good to hear about everyday people who are keeping their heads and making things happen. Here are a few things I heard and learned the past few Wednesdays from my colleagues:

The Italian Cultural Entrepreneur asked for people who just got back from Italy and wanted to continue that experience with his olive oil.

The makeup artist is looking to connect with key folks at the Ad Council.

The promotional products guru wants to meet anyone associated with Physique 57.

The chiropractor informed us that the late great Jack LaLanne started as a chiropractor.

The home stager requested introductions to real estate investors.

The web developer modeled his commercial after Dragnet, which was extremely clever. I couldn’t do it justice.  If you wanna hear it, reach out to him.

And if you know anyone in the professions listed above, please leave that info in the comments. Thank you for networking.

The Jobs Are Right Here

My fellow C.W. Post alum, Erik Hansen is an Executive Recruiter at Ajilon Finance.  These are his latest job listings.  If any of these apply to you (or someone close to you), then apply by reaching out to Erik at erik(dot)hansen (at) ajilonfinance dotcom.

Sr. Financial Pricing Analyst – $75K plus bonus
-Prior experience in FP&A, pricing experience a plus

Chief Accounting Officer – $225K plus bonus, equity
MUST come from commercial mortgage industry

Manager of Internal Audit – $120K salary plus bonus and equity
Developing the audit function for a multi- billion dollar technology corporation

Senior Financial Analyst – $2 billion international distribution corporation – $75-80K plus bonus
-Budget/Forecast/Analysis role, 4+ years corporate experience required, great advancement opportunities.

Director of Internal Audit – $130K plus bonus
Need someone from an insurance field; P&C, Life preferred

Manager of International Tax – $130K plus bonus
Half billion dollar manufacturing corporation

For more details, reach out to Erik Hansen at erik(dot)hansen (at) ajilonfinance dotcom.

Internet Reading List

The past two weeks have been chock full of cool articles on the web.  My Google Reader is keeping me busy and updated.

This one from IntoMobile has me really excited.  As someone who waits on cold corners for my NJ Transit bus to show up, I have long clamored for putting GPS on these buses to let me know if it’s on time or even coming at all. I guess if NYC’s buses do this right, eventually it will travel over the river to us suburbanites.

This one from SoloPR states that PR stands for Pack Rats.  As I was reading it, I looked at the boxes of all my clients’ clips from nearly 20 years in the business.  I probably have 20% scanned as pdf’s.  But I still have the originals stored away.  I really need to clean house and get an intern or niece/nephew to scan my files.  Are you still holding on to physical copies?

I know I probably shouldn’t discuss this on a WordPress blog, but Posterous keeps on making great improvements.  The latest is daily digest emails.  I think that if you wanted to set up a nice community site (for free) with a daily email to go out to subscribers, the blogging platform that begins with a P is probably a good way to go.

If you want to set up a Facebook landing page for your biz, read this one on Mashable.

If you want to keep up with what I read from the interwebs, there is a window in the lower right side of the blog called, “Recently Bookmarked.”

You’re Using Your Phone To Make Calls?

At the beginning of the year, I read this article by Brad McCarty about how smartphones are no longer for calls but for notifications.   As a publicist who came of age in the early 90’s, this trend is mindblowing to me. I spent countless hours making and taking calls in order to secure coverage. I remember plenty of days when my boss would be tethered to her phone (we didn’t rock cordless then) from morning to evening. My runs for lunch and coffee were very common.

Some of you young’uns may not understand the irony – we all crave phones like oxygen, yet we do not use the voice feature as the prime reason to have a phone.  Phone was once synonymous with talking.

I used an Inbound/Outbound Call Log for two decades.  If someone left a voicemail, I would write the message down on this pad.  I just realized I haven’t purchased one in a few years.  Now info gets to me via email, Google Voice transcription, tweets, Facebook messages, Skype, IM’s, and BBM’s.  I don’t have to write it down, because it’s already written on my screen or phone.

Pay attention to these paradigm shifts.  Not only do you want to be able to tell your grandkids that you looked in the newspaper to find out what was playing at the local cinema, but you also want to make sure that when these things happen, you stay in front of it by monitoring the conversations.  That’s how you will know about the new possibilities. There’s nothing worse than being late to the game as it relates to changes in your industry.

As a side note: I guess you don’t need to call folks anymore because you probably know where they are (Foursquare), what they are doing (Twitter), and what they are thinking (Facebook).