November 19, the NY office of the Recording Academy presented Wendell Hanes Up Close & Personal. It was a panel of musicians, ad agency honchos, singers, and A&R discussing the craft of producing music for commercials. Which of course is the topic of Wendell’s book, The 30-30 Career: Making 30 Grand in 30 Seconds! Producing Music for Commercials.
Joining Wendell on the panel were:
Janice Pendarvis (moderator), a voice over artist and well-known background singer. She is also the NY NARAS Chapter Governor and Co-Chair of Education Committee. You may remember her in the Sting documentary, Bring On The Night.
Peter Greco, Sr. Vice President/Executive Music Producer at Young & Rubicam NY. He has worked on campaigns for AT&T, Xerox, Jaguar, Dr. Pepper, and Sony.
Tony Aliperti, a seasoned session musician and composer. You know him from his guitar playing on Toni Braxton’s hit record, “Spanish Guitar.”
Dale Bramwell, Sr. Broadcast Producer at GlobalHue advertising agency. Dale has won an Addy, been a finalist at Cannes, and won a Gold Lion for the memorable Ray Charles Pepsi spot, which coined the phrase, “You got the right one, baby!”
Gregory Clark, a singer, songwriter, vocal producer/arranger. He has recorded with Oleta Adams, Michael Jackson, Celine Dion, R. Kelly, and Queen Latifah.
Dre McKenzie, A&R at G-Unit, home of 50 Cent.
It was standing room only and Wendell sold all of his books. And was immediately invited to speak to the Philly American Marketing Association chapter.
Oh yeah, the last part of Wendell’s interview with WHUR
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