Bill Sobel Presents “The Four Screens” Dec 17

Thursday, Dec 17

WHO: Bill Sobel “THE FOUR SCREENS: Everything you had no idea you needed to know but were afraid to ask!”

WHAT: What comes after television, the internet and mobile is what has been commonly referred to as the fourth screen. But what is the deal with all these screens. $20

WHERE: Time Warner Center /10 Columbus Circle/3rd Floor

WHEN: 07:30 AM to 09:30 AM

HOW: RSVP: http://events.constantcontact.com/register/event?oeidk=a07e2nd94ff50aa0450&oseq=a01mufkpbaw4t

DETAILS: What comes after television, the internet and mobile is what has been commonly referred to as the fourth screen. But what is the deal with all these screens. What are they, why are they important and what do we as producers, designers, technologists and marketers need to know?

The first screen: Traditional Broadcast and Cable Television

The second screen: Desktop, Laptop and computers

The third screen: Wireless and Mobile

The fourth screen: Digital out-of-home advertising seen everywhere from doctors offices and gas stations to taxis and hotels, movie theaters and places of worship (believe it or not)

Many of us grew up on the first screen, for the past 20 plus years we have been using computers as our second screen, and for the past few years the cel phone operators and content providers have been providing content directly to our smart phones. Now out of home advertising is changing the landscape once again. We have assembled a group of experts who will discuss this transition and talk of the impact from the standpoint of design, production, distribution, marketing and technology.

Panelists include:

Steve Ronson, EVP, AETN; Lance Podell, CEO, NextNewNetworks; Dana Spiegel, VP of Application Strategy and Development, Cathedral Partners; Michael Kogon, Founder and CEO, Definition 6

Moderated by Denise Oliver, Co-Founder, ShortFormTV

Location:

The Samsung Experience

Time Warner Center

NY, NY

Cost: $20

Thursday, Dec 17

WHO: Bill Sobel “THE FOUR SCREENS: Everything you had no idea you needed to know but were afraid to ask!”

WHAT: What comes after television, the internet and mobile is what has been commonly referred to as the fourth screen. But what is the deal with all these screens.

WHERE: Time Warner Center /10 Columbus Circle/3rd Floor

WHEN: 07:30 AM to 09:30 AM

HOW: RSVP, http://events.constantcontact.com/register/event?oeidk=a07e2nd94ff50aa0450&oseq=a01mufkpbaw4t

DETAILS: What comes after television, the internet and mobile is what has been commonly referred to as the fourth screen. But what is the deal with all these screens. What are they, why are they important and what do we as producers, designers, technologists and marketers need to know?

The first screen: Traditional Broadcast and Cable Television

The second screen: Desktop, Laptop and computers

The third screen: Wireless and Mobile

The fourth screen: Digital out-of-home advertising seen everywhere from doctors offices and gas stations to taxis and hotels, movie theaters and places of worship (believe it or not)

Many of us grew up on the first screen, for the past 20 plus years we have been using computers as our second screen, and for the past few years the cel phone operators and content providers have been providing content directly to our smart phones. Now out of home advertising is changing the landscape once again. We have assembled a group of experts who will discuss this transition and talk of the impact from the standpoint of design, production, distribution, marketing and technology.

Panelists include:

Steve Ronson, EVP, AETN; Lance Podell, CEO, NextNewNetworks; Dana Spiegel, VP of Application Strategy and Development, Cathedral Partners; Michael Kogon, Founder and CEO, Definition 6

Moderated by Denise Oliver, Co-Founder, ShortFormTV

Location:

The Samsung Experience

Time Warner Center

NY, NY

Cost: $20

For more information or to RSVP, visit http://events.constantcontact.com/register/eventoeidk=a07e2nd94ff50aa0450&oseq=a01mufkpbaw4t