Clients

Entrepreneurs/Small Biz Owners/Non-Profits

When I founded FAB Communications, my initial goal was to rack up as many entertainment clients as possible.  But when I joined BNI in 1998, people started referring small business colleagues and entrepreneurs.  Folks were sending me dentists, financial organizations, and planned giving advisors!  None of those were as sexy as the stuff I was doing in entertainment.  But once I sat down with the potential client, I understood what their goals were and how I could help them.  It actually was sexy.  Now most of my practice is focused on entrepreneurs and bringing them into the spotlight and showcasing their unique abilities.

11 Blocks
Capital Restaurant
Dr. Ngozi Etufugh
Martignetti Planned Giving Advisors
Demo Doctors
Four 9 Design
Wendell Hanes/Volition
Ralph H. Cathcart, Esq
Everett Perry
Hillary Cutter
Oswald Rivera
YES, Inc.
National Political HipHop Convention (2004)
National Association of Securities Professionals
WorldofMoney.org
CCGNJ

Music
From the moment I graduated from college, I have been involved with music.  My first job (albeit part-time) was in the Charts/Research department of Billboard magazine, the music industry bible.  In 1990, there was no such thing as BDS (Radio play) or Soundscan (Retail sales).  Guys like me had to make calls to various radio stations and retail stores to get a top 50/100 list and enter them into the computer.  That was how the charts were put together.

From there I went to the Media Relations department at Tommy Boy Music and spent nearly six years there (admin asst, jr. publicist, manager).  Then a short, but valuable term at Jive/Zomba as Associate Director, Publicity ended my label years.  I have had the pleasure to have worked with, gotten coffee for, sat in on marketing meetings for artists such as Queen Latifah, RuPaul, Keith Murray, Too Short, De La Soul, Coolio, House of Pain, A Tribe Called Quest, E-40, R. Kelly, Backstreet Boys, Naughty By Nature, and Digital Underground.

(For rap fans, I am also the guy who came up with the name for Ego Trip’s fictional publisher, Ted Bawno).

WC
OC
Paris
Spitkicker Tour
Bumpy Knuckles
J-Live
Grand Agent
Lords of the Underground
David Gonzalez & The Poetic License Band
Lordz of Brooklyn
Big L
The Arsonists
Buddha Monk
The Dennis Angel Band
Lone Catalysts
Glenn Jones

Books
I am an avid reader and started a book club in 2002.  I enjoy getting exposure for my author clients.  Since 1996, when I founded FAB Communications, those author clients have been exclusively self-published or print-on-demand or independent (whatever you want to label it).  By no means am I shunning authors from big publishing houses; I would love to work with them.  The mentality is different for the self-published writer; he or she knows that they have to handle the marketing and promotion of their tomes themselves, so they understand the importance of getting good help from consultants.  The first time author at the big house will have access to the department’s publicity staff and if they want an outside consultant to come aboard it will come from their pocket. Their advance is usually not enough to cover my costs and their living expenses.  And they have the option of using the in-house staff, who have probably put other authors on Oprah or in the New York Times.

Plus, my clients write how-to books on their fields of expertise.

Irving Burgie
Quincy McCoy
Truth of the Matter/BRIM, Inc.
Sabrina Lamb
Why I’m So Special: A Book About Surrogacy

Film
One of the reasons I didn’t go back to the record label system, is because I wanted to try my hand at film publicity.  Yes, I am in a film club.  Yes, I have produced a film.  Yes, I have casted for a MTV PSA, directed by a big time Hollywood director (Joel Schumacher).

Most of my clients are independent filmmakers who are on the film festival circuit. While I did work on a Miramax film, my responsibility was to get exposure opportunities for one of the producers of the film.  My paycheck came from her and not Miramax.

Anacostia Pictures
Full Moon Films/Rudy Blue
Kindred Spirits/Traded To Trading
Reel Alternative Film Salon
Fernanda Rossi
Robyn M. Greene

Theater

New Perspectives Theatre
Hear Our Song
Dr. Sheilagh Weymouth

Comedy
Mario Joyner
Rick Younger
Ted Greenberg