Last month, I did a post on collecting biz cards. Now, I wanna know how often do you go through those old contacts and reach out? How often? Damn. What good is it if you have all these contacts and you don’t interact with them?
Last year around this time, I was looking through my old contact list so that I could find someone to say, “long time no speak.” I was also looking to drum up some business as well. As a small biz owner, no matter the economic climate, you should constantly tap into your networks in order to find work. Well I did catch up with quite a few folks. And while some of them couldn’t hire me or jump in to some ventures with me immediately, a few of them came back to me months later with some checks (or Paypal transactions).
I think it’s obvious to guess what would have happened if I didn’t decide to reach out and touch some old colleagues. I truly believe that when you are in your respective game for a long time and run your own shop, you don’t get biz by mailing out your CV. It’s not what you know, but who you know. And Larry Sharpe would go one more step by adding, “It’s not who you know, but how well they know you.”
So get out there and nurture those relationships. Saying hello after 5 years makes (dollars and) sense.
Have any of your dormant friendships turned into dollars?