If information creation or dissemination is a part of your job and you don’t have a smartphone, then what are you waiting for? Get rid of that old cell phone. Today’s technology makes it easy to network and work on the go.
Case in point. I was on the bus on my way to a TV interview taping with a client and the producer emailed me for more information. They needed to write the opening for the segment and they needed a different angle. Where was my laptop, you say? A smartphone fits on a belt, which is much easier than wearing a device on the shoulder or back. And why carry all of that when you don’t have to? I have a Blackberry.
I clicked on the GMail app and found a couple of press releases that I sent out a few weeks ago. I copied key points from each press release and pasted in a reply email. Mini crisis averted. Plus the producer was pleased, since she only had to wait 10 minutes.
If I only had a regular cell phone, I would have had to write something once I arrived, which would have been an hour after she wanted it. The producer would have looked at me like I had two heads. And who knows if she would have taken my calls again? Or imagine if I didn’t see the email until I got to the studio? Love that push email.
I know most people are already on board, but this is for the few remaining stragglers. There are many of us who are solo practitioners that have no administrative assistants. Being able to search, copy, paste, and send while out of the office will be mandatory soon. The person waiting for the info is not going to accept the excuse, “I was away from my desk” much longer.
So please, Get Smart(phone).