All of you busy networkers who think they don’t have time to tweet, please listen up. Twitter can be noisy, but if you tailor it to your needs, it can be one of the most useful tools you will ever employ.
Even the most dedicated tweeter cannot watch their Twitterstream 24 hours/7 days a week. They use monitoring tools. And many of the good ones are free and simple to set up. The one that I have recently been playing with is SocialOomph (formerly known as TweetLater). In the free service, you can schedule tweets from multiple accounts, make extended Twitter profiles, and save drafts of tweets. In the paid version, you can schedule Facebook status/wall updates and multiple blog posts. I’m not going to list all the features, you can go to their site to see the full list. I use SocialOomph to track several keywords and my mentions/retweets in a digest email that is sent twice a day.
This a great way to find people who are tweeting about your topics. Publicists are always looking for free ways to build up media contacts/tastemakers list. At the end of the day (or week), I check my SocialOomph digests and find new Twitterers to follow and new people who may be interested in my clients and/or projects.
Try it and comment on which features appeal to you.