On Friday, April 23, I will return to Larry Sharpe’s Ivory Tower Radio program with SEO/Social Media Instructor Ruben Quinones.  To preview this appearance, I want to play some bits from my first visit to the show last October.

In this particular segment, we discussed Publicity versus Advertising.  In my defense of publicity strategies, I threw in a reference to BNI (since Larry and I are both members).  Further evidence that I keep drinking that Kool-Aid.

Larry Sharpe Interviews Bryan R. Adams

Please tune in to hear Ruben and I discuss traditional and new media strategies for small biz on Friday, April 23 at noon on Ivory Tower Radio.