Q: What kinds of clients do you represent?
Currently, my clients are split evenly between entertainment and entrepreneurial. For every filmmaker, there is a financial guru. For every author, there is an attorney.
Q: What do you do for your clients?
I tell folks that being a publicist is “persuading my many friends in the media to report favorably about my clients.” But for many of my clients I also pitch to media outlets for the first time. Many of my clients who are filmmakers, comedians, authors, business owners, and lawyers have dreams to be profiled in the Wall Street Journal, the New York Times, or some outlet that is key to their genre. My goal is to make that happen. So I devise strategies to forge better relationships with journalists, bloggers, and people of influence so that they spread the word to their audience about my clients.
Q: Where are your clients located?
I am located in the Greater New York area, so the majority of my clients are as well. But over the years, I have had clients based in Germany, the UK, Florida, and California (to name a few).
Q: How did you make the transition from music to small business?
The music industry changed, so I changed. And the cult of BNI and other forms of business networking introduced me to thousands of entrepreneurs and small business owners who had stories as interesting as many of the rap clients I worked with in the 90’s. I always had the itch to speak to financial reporters at various mainstream news outlets. I wondered if I could make the transition from getting artists on the cover of The Source magazine to placing entrepreneurs on Fox Business Channel. As a publicist, if you understand what a good story is and how to communicate to media outlets and influential websites, then you should always be able to turn most strangers into trusted allies. That is the challenge that keeps a publicist like myself in this game. And on a personal note, when you worked with artists such as De La Soul, RuPaul, Naughty By Nature, and Queen Latifah, much of the new crop don’t quite compare. Again, that is IMHO.
Q: Why do you blog about networking instead of publicity?
Publicity is networking. I am constantly connecting to people who can help my colleagues, which in the long run, helps me. The more people I meet at a networking event and in the news world enables me to be a better businessman…by connecting likeminded people to each other. To me there is no difference between introducing an editor from Black Enterprise to an attorney client of mine (and getting him in the pages) or an attorney friend to a fashion designer (they worked together after meeting). And I have read many of the PR/Publicity blogs and those guys offer much better content than I could ever imagine.
Q: What happens after you are contacted by a potential client?
We meet or talk on the phone about goals. What do you hope to accomplish? Why are you newsworthy? Once we figure out if a publicity campaign should be the next step, I write a plan of action/proposal, detailing what I plan to do, how long it should take, and the monthly fee (customized for each client).
Q: What have you done for your clients?
Plenty, and you can see some of it here.
What are they saying about Bryan R. Adams?