Many of my “serious minded” business colleagues laugh at location-based services such as Foursquare. What they refuse to acknowledge is that there is more to Foursquare than checking in and becoming a mayor. It’s a tremendous way to connect with someone.
With social media, we all have more friends now. But some of these friends are only social media friends – you have never talked with these people, you don’t know their nicknames and if some of them walked into your office right now, you wouldn’t even recognize them. But you probably “friended” them or are following them for a good reason.
I had some client news that I thought was appropriate for someone whose body of work I know via social media. We don’t know each other, but we know of each other. I didn’t have this person’s phone number or email address. And I am not comfortable with @reply-ing a pitch on Twitter in order to get someone’s attention. But as I was scrolling through Foursquare to see where some of my “friends” were hanging out, his avatar appeared. I almost forgot that we are Foursquare friends. I clicked on his entry and scrolled down to his contact info. Whaddya know – his email, text, and phone were listed. So, I reached out.
If I was not goofing around on Foursquare, the connection would have been harder to make. Yes, there are valid arguments that some of these new tools are distractions. But if you understand what your business needs are and apply that as you examine each tool, you can find reasons to sign up and give the tools a once-over.
So ask yourself, are you being stubborn or are Foursquare and similar programs really not helpful for your biz?