There are many tools out there to help you put your contact lists together.As a publicist, I have paid, bartered, and gone the free route. I wanna talk about a free tip.
There are some sexy programs out there. All the Twitter directories are very good (Twellow, WeFollow, etc.) as are the Twitter lists (Listorious, ListiMonkey). Mining the data you get from keyword searches is great as well. Most folks know all of this, there isn’t anything really new as it relates to press lists and free. But with so much out there, all of us may forget to go back to the basics. If you had a great method that you used five years ago, before 57 “hotter” methods came out, it’s easy to lose track.
So, with all of that said, do you remember… Daylife Labs? It’s still around.
Daylife Labs acts as a landing page for journalists and their latest articles. If a writer has signed up with Daylife, you will probably find their DayLife account on the first page of most Google searches. The interface is simple and easy to navigate.
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You can read the latest articles, subscribe to the journalist’s feed, look at the keyword tag box, and search for other writers. But what I like is this feature:
Look at that second one. Writers on the same beat! That’s what I’m talking about! So, your search for one journo led to a dozen others covering the same topic. Then when you lather, rinse, repeat a few more times, your list gets bigger and more current.
Please remember that free will not get you a list as comprehensive as the paid ones, but free can definitely enhance what you already have.