FAB Publicity Questionnaire Name Email Phone Please explain why now is the time for a publicity campaign. What do you hope to achieve with an effective publicity campaign? What is your budget range for this campaign? What is your industry and what are the keywords in your industry? What are ALL of your ultimate goals? No matter how silly - please list them. What is your professional philosophy? What makes you stand out from the rest of your peers? Be specific. Do you have a specific timeline/calendar? What's up for you in the next 6-12 months? Do you have relationships with any media outlets? In what media outlets/blogs have you been featured? What media outlets/blogs do you think are important for this project? Who are your peers and how are they covered in the media? Are there any media outlets that you do not want to be pitched? Are you using social media - if so which ones? To which demographics do you appeal? To which demographics would you like to appeal? Please list any funny or interesting stories. Have you/your organization received any awards/recognition? Please list. Please list your most ardent supporters. Where did you/your team grow up? What schools did you/your team attend? What organizations do you/your team belong? Inspirations? What materials do you have for marketing your project?